Is Business Longevity the Goal for Enterprising Families?

Craig Aronoff

In a static or relatively stable socio-economic system, the ability to identify, sustain, and defend a niche in the marketplace creates tremendous value to pass from generation to generation.  When the socio-economic system is in ever accelerating flux, creativity and adaptability rather than defensive stability may be the key to longevity. The specific corporate form of the enterprise may be far less the issue than the values, knowledge and assets passed from generation to generation.

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