Family Business Advisor March Issue

Craig Aronoff

The three questions that JoAnne Norton asks in this month’s Family Business Advisor brings to mind three questions that I often ask next generation principals of family business clients.  As they struggle with questions of mission and strategy for their businesses in the course of generational transitions, I ask three questions:  “What do you want to do?”   “What do your current customers want you to do?”  And “What will the market allow you to do?”  Thinking through those three questions, especially in terms of determining where they intersect, can open a door through which to view potential futures.  

Craig Aronoff

To read the March issue of the Family Business Advisor click here.


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