Lessons from Egypt

Norb Schwarz

The recent events in Egypt brought to mind something that I first read in 1999, so I revisited it again the other day. If you have never seen it or forgotten about it, I would suggest you take a look at the web site “cluetrain.com”. What the authors of the manifesto envisioned for the future of business has also impacted the world order.

“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”



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