Leaders must be able to communicate with those they need to influence and often next generation leaders in a family business need to adjust their communication for effective leadership. While founders often have a charismatic and legitimate “right” to leadership, next generation leaders must earn their right to leadership independently. First, acknowledge that no one can ever be dad or mom again and you shouldn’t try. Second, work on your listening skills to make sure others understand that you understand their point of view. Finally, you can work on developing your own “charisma” in your communication to others. Professor John Antanakis and his colleagues at the University of Lausanne in Switzerland have identified several communication habits that make a speaker appear more like a leader. These discoveries are actually rooted in classical rhetoric as defined by Aristotle: 1. Establish your credentials and build rapport with those you are speaking to; 2. Use logic to present your arguments; 3. Use emotional appeals to persuade your listeners. While people generally need a logical framework in which to “understand”, use emotional appeals to persuade your listeners. While people generally need a logical framework in which to “understand” your appeal, they actually respond emotionally to the “goodness” of a proposal. Make sure you understand the emotional connection that will need to be made with those you want to lead.